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Peloton

At Peloton I have designed end to end experiences for Bike, Tread and Row platforms (connected fitness). I lead design for all new member experiences from post purchase to day 60, have created a design system for the connected fitness team and I am leading design for new wearable projects. Here are some examples of work I have done.

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Starting your journey as your own

A unified and personalized onboarding flow that leverages machine learning so that Members start their journey as their own.

CONTACT FOR DETAILS

Kickstart Challenge

Providing opportunities to level up

A new member challenge that helps members stay motivated and engage with diversified content as they start their journey on Peloton.

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Empowering members to take control

A self moderation flow that allows members to take full control of their experience and privacy. Members can now block others and hide Tags while in or out of a class on any device.

Peloton Design System

Creating a design system

Creating consistency and ease with a robust design system for all Peloton connected fitness products (Bike, Bike+, Tread, Tread+ and Row).

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Providing guidance and comfort tips

I collaborated very closely with user research to craft a new approach on education and guidance for new members post sign up. This experience allows members to discover helpful content and will improve overall satisfaction with bike comfort.

COMING SOON

New Member Strategy

The new member strategy

I worked very closely with product leadership to shape the 2025 roadmap with projects heavily influenced by design, research and analytics. We launched several successful projects and created a long term vision for years to come.

CONTACT FOR DETAILS

CATHERINE PETTIGREW

CATHERINE PETTIGREW

cshpettigrew@gmail.com

cshpettigrew@gmail.com