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At Peloton I have designed end to end experiences for Bike, Tread and Row platforms (connected fitness). I lead design for all new member experiences from post purchase to day 60, have created a design system for the connected fitness team and I am leading design for new wearable projects. Here are some examples of work I have done.

A unified and personalized onboarding flow that leverages machine learning so that Members start their journey as their own.
CONTACT FOR DETAILS

A new member challenge that helps members stay motivated and engage with diversified content as they start their journey on Peloton.
I collaborated very closely with user research to craft a new approach on education and guidance for new members post sign up. This experience allows members to discover helpful content and will improve overall satisfaction with bike comfort.
COMING SOON

I worked very closely with product leadership to shape the 2025 roadmap with projects heavily influenced by design, research and analytics. We launched several successful projects and created a long term vision for years to come.
CONTACT FOR DETAILS
CATHERINE PETTIGREW
CATHERINE PETTIGREW
cshpettigrew@gmail.com
cshpettigrew@gmail.com