📱🖥️

At Influenster I lead all design for the member facing mobile app. I also maintained the website, landing pages and assisted in creative direction for web campaigns. I collaborated closely with cross functional partners to launch successful experiences. Here are some examples of work I have done.

Personalizing human interaction

Overhauled the existing app homepage and transformed it from an editorial page to a interactive, personalized and customizable modular social feed.

Reimagining the profile page

Adjusted the profile page to allow members to customize their experience, add personality and showcase their expertise to others.

Making things fun

Took the old badge system and ambiguous points system and transformed it by providing members with more upfront information with elevated UI, and clearer education on how to level up which improved overall engagement.

Finishing a survey

Designed a more elevated and exciting way to complete surveys that were necessary for the business to succeed. Improved the way members consume information and provided more guidance on their progress.